Long story short
Current Location: Toronto
Right to work: Canada, UK, EU
Education:
FASHION DESIGN (WOMENS)
BA HONOURS DEGREE
Diploma
USER EXPERIENCE DESIGN
Background: Garment designer & product developer for 6+ years
Danice Castaldi
SKILLS
• Wireframing
• Prototyping
• Usability Testing
• User Interviews
• Visual Design
• Personas
• User Experience Map
• Task Flow Diagrams
• User Stories
• Interview Synthesis
• Sketching
• Design Prioritization
• Red-lining
• Design System Construction
Tools
Figma
FigJAM
Adobe
Photoshop
Adobe
Illustrator
Google
WORKSPACE
Procreate
If you've got time...
More about Me

Originally from Toronto, I moved to London, England, at the mature age of 17 to pursue my ambitions of studying and working in the garment industry.

While pursuing my bachelor's degree in fashion design at Central Saint Martins (which was ranked no. 1 globally at the time), I observed my own appreciation for designs which were more functional and suited for the human body, in comparison to more conceptual works which were better suited for a museum.

CSM Show, Design by James Walsh, Image Chris Moore @ Catwalking.com

Working backstage at London Fashion Week, Photo by Coco Capitan for Vogue

Fixing garments at a seasonal photoshoot for London-based brand Edge o’ Beyond

After obtaining my degree I started making my way in the industry, gaining experience with teams of different sizes and with different ways of working.

Throughout this journey, I discovered my passion lies in designing with a human-centered purpose at the core of the design process.  This led me to a more focused segment of the fashion industry: sportswear.

As a sportswear designer, I thrived on crafting innovative solutions that catered to unique functions and distinct user needs, all while staying true to a brand's distinct aesthetic and stylistic identity.  I enjoyed the collaborative work required to find balance between the various teams, VP of design and CPO to ensure our designs aligned with the company's strategic vision while also meeting profit objectives.

My work for Sweaty Betty, Image credit SweatyBetty.com

My designs for Le Col on UCI Champion Alessandro Ballan, photo credit lecol.cc

My Work for Sweaty Betty, Image credit WeAreBlood agency

My designs for Le Col on Olympic Champion Sir Bradley Wiggins CBE, photo credit CAuldPhoto

 Currently, I am dedicated to using my expertise and experience as a designer to assist companies in achieving their objectives by crafting digital products that not only have a positive impact on individuals but also contribute positively to our world.

-Danice

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