Danice Castaldi
Projects
Sing Tao Media Group | Corporate Website
Creating an online touch-point for prospective advertisers.
Webflow | UX Design | UI Design
Goodmart
Ecommerce app that facilitates responsible shopping.
Mobile App | UX & UI | Research | Usability Testing | Design Iteration
GOODMART | BRAND DEVELOPMENT & DESIGN SYSTEM
The brand, UI & Design system development behind the GoodMart app.
UI Design | Accessibility | Component Library
7SHIFTS | SCHEDULING SOFTWARE FEATURE
A new feature within the 7shifts scheduling software which allows managers to use an incentivised point system to increase staff motivation while fostering their development.
Industry Panel Project | UX Design | Cross-Disciplinary Team Project
Figma Skill Projects
Mini projects to showcase my skills in Figma.
Figma | UX Design | UI Design
NAME: Danice Castaldi
Current Location: Toronto
Right to work: Canada, UK, EU
WORK: Fashion Designer & Developer for 6+ years, UX Designer 1>
Education
BA HONOURS DEGREE
FASHION DESIGN (WOMENS)
Diploma
User Experience Design
Tools
Skills
• Wireframing
• Prototyping
• Usability Testing
• User Interviews
• Visual Design
• Personas
• User Experience Map
• Task Flow Diagrams
• User Stories
• Interview Synthesis
• Sketching
• Design Prioritization
• Red-lining
• Design System Construction
About
Originally from Toronto, I moved to London, England, at the mature age of 17 to pursue my ambitions of studying and working in the garment industry. While pursuing my bachelor's degree in fashion design at Central Saint Martins (which was ranked no. 1 globally at the time),
I observed my own appreciation for designs which were more functional and suited for the human body, in comparison to more conceptual works which were better suited for a museum. 
CSM Show, Design by James Walsh, Image Chris Moore @ Catwalking.com
After obtaining my degree I started making my way in the industry, gaining experience with teams of different sizes and with different ways of working.

Working backstage at London Fashion Week, Photo by Coco Capitan for Vogue

Fixing garments at a seasonal photoshoot for London-based brand Edge o’ Beyond
Throughout this journey, I discovered my passion lies in designing with a human-centered purpose at the core of the design process.  This led me to a more focused segment of the fashion industry: sportswear.

My work for Sweaty Betty, Image credit SweatyBetty.com

My designs for Le Col on UCI Champion Alessandro Ballan, photo credit lecol.cc

As a sportswear designer, I thrived on crafting innovative solutions that catered to unique functions and distinct user needs, all while staying true to a brand's distinct aesthetic and stylistic identity.  I enjoyed the collaborative work required to find balance between the various teams, VP of design and CPO to ensure our designs aligned with the company's strategic vision while also meeting profit objectives.

My Work for Sweaty Betty, Image credit WeAreBlood agency

My designs for Le Col on Olympic Champion Sir Bradley Wiggins CBE, photo credit CAuldPhoto

Currently, I am dedicated to using my expertise and experience as a designer to assist companies in achieving their objectives by crafting digital products that not only have a positive impact on individuals but also contribute positively to our world.


-Danice
NAME: Danice Castaldi
Current Location: Toronto
Right to work: Canada, UK, EU
WORK: Fashion Designer & Developer for 6+ years, UX Designer 1>
Education
BA HONOURS DEGREE
FASHION DESIGN (WOMENS)
Diploma
User Experience Design
Tools
Skills
• Wireframing
• Prototyping
• Usability Testing
• User Interviews
• Visual Design
• Personas
• User Experience Map
• Task Flow Diagrams
• User Stories
• Interview Synthesis
• Sketching
• Design Prioritization
• Red-lining
• Design System Construction
About
Originally from Toronto, I moved to London, England, at the mature age of 17 to pursue my ambitions of studying and working in the garment industry. While pursuing my bachelor's degree in fashion design at Central Saint Martins (which was ranked no. 1 globally at the time),
I observed my own appreciation for designs which were more functional and suited for the human body, in comparison to more conceptual works which were better suited for a museum. 
CSM Show, Design by James Walsh, Image Chris Moore @ Catwalking.com
After obtaining my degree I started making my way in the industry, gaining experience with teams of different sizes and with different ways of working.

Working backstage at London Fashion Week, Photo by Coco Capitan for Vogue

Fixing garments at a seasonal photoshoot for London-based brand Edge o’ Beyond
Throughout this journey, I discovered my passion lies in designing with a human-centered purpose at the core of the design process.  This led me to a more focused segment of the fashion industry: sportswear.

My work for Sweaty Betty, Image credit SweatyBetty.com

My designs for Le Col on UCI Champion Alessandro Ballan, photo credit lecol.cc

As a sportswear designer, I thrived on crafting innovative solutions that catered to unique functions and distinct user needs, all while staying true to a brand's distinct aesthetic and stylistic identity.  I enjoyed the collaborative work required to find balance between the various teams, VP of design and CPO to ensure our designs aligned with the company's strategic vision while also meeting profit objectives.

My Work for Sweaty Betty, Image credit WeAreBlood agency

My designs for Le Col on Olympic Champion Sir Bradley Wiggins CBE, photo credit CAuldPhoto

Currently, I am dedicated to using my expertise and experience as a designer to assist companies in achieving their objectives by crafting digital products that not only have a positive impact on individuals but also contribute positively to our world.


-Danice
NAME: Danice Castaldi
Current Location: Toronto
Right to work: Canada, UK, EU
WORK: Fashion Designer & Developer for 6+ years, UX Designer 1>
Tools
Education
BA HONOURS DEGREE
FASHION DESIGN (WOMENS)
Diploma
User Experience Design
Skills
• Wireframing
• Prototyping
• Usability Testing
• User Interviews
• Visual Design
• Personas
• User Experience Map
• Task Flow Diagrams
• User Stories
• Interview Synthesis
• Sketching
• Design Prioritization
• Red-lining
• Design System Construction
About
Originally from Toronto, I moved to London, England, at the mature age of 17 to pursue my ambitions of studying and working in the garment industry. While pursuing my bachelor's degree in fashion design at Central Saint Martins (which was ranked no. 1 globally at the time), I observed my own appreciation for designs which were more  functional and suited for the human body, in
comparison to more conceptual works which were better suited for a museum. 
CSM Show, Design by James Walsh, Image Chris Moore @ Catwalking.com
After obtaining my degree I started making my way in the industry, gaining experience with teams of different sizes and with different ways of working.

Working backstage at London Fashion Week, Photo by Coco Capitan for Vogue

Fixing garments at a seasonal photoshoot for London-based brand Edge o’ Beyond
Throughout this journey, I discovered my passion lies in designing with a human-centered purpose at the core of the design process.  This led me to a more focused segment of the fashion industry: sportswear.

My work for Sweaty Betty, Image credit SweatyBetty.com

My designs for Le Col on UCI Champion Alessandro Ballan, photo credit lecol.cc

As a sportswear designer, I thrived on crafting innovative solutions that catered to unique functions and distinct user needs, all while staying true to a brand's distinct aesthetic and stylistic identity.  I enjoyed the collaborative work required to find balance between the various teams, VP of design and CPO to ensure our designs aligned with the company's strategic vision while also meeting profit objectives.

My Work for Sweaty Betty, Image credit WeAreBlood agency

My designs for Le Col on Olympic Champion Sir Bradley Wiggins CBE, photo credit CAuldPhoto

Currently, I am dedicated to using my expertise and experience as a designer to assist companies in achieving their objectives by crafting digital products that not only have a positive impact on individuals but also contribute positively to our world.


-Danice
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